Raymond Weil’s Beatles themed luxury Swiss replica watch is every gadget freak’s dream

swiss-watch

If the tunes of ‘Hey Jude’ and ‘Yellow Submarine’ get you to tap your feet and you just can’t stop yourself from humming ‘Back in the USSR’ while it’s played nearby, there is hardly any doubt about your dedication to Beatles. The short lived band of the 70s, Beatles has redefined music of the youth.

It seems to be redefining fashion now because there’s a fake watch that has Beatles album names inscribed in the dial. All thanks to Raymond Weil, the bespoke Swiss replica watchmaker who has introduced the Maestro Beatles limited edition timepiece. Each item is presented with a dedicated watchcase celebrating the music icons.

An impressive drum with the official Beatles logo decorates the top of the box while the inside features the 13 album titles that are marked on the dial of the limited edition. The watch features a mechanical self-winding movement housed in a 39.5 mm polished steel case.

Talking exclusively to Business Insider, Olivier Bernheim, the owner and president of Raymond Weil, said – “We have been in India for a long time. We have received appreciation across segments and seen a lot of growth opportunities here. The latest limited edition Maestro Beatles celebrates the 40th anniversary of the brand. We have always derived inspiration from music and this bespoke timepiece pays tribute to The Beatles. The limited edition watch is perfect for the die-hard Beatles fan as well as music connoisseurs.”

“To bring this masterpiece to the Indian market, as well as deepen our engagement locally we have exclusively partnered with Ethos Watch Boutiques and Helios. Our partnership with Ethos is primarily due to their reach and trust and their commitment to promising authenticity and safeguarding customers from various malpractices rampant in the watch industry,” he added.

Here’s the best part

The 13 Beatles’ album titles are placed around the bespoke dial, with a special “Help” index at 4 o’clock which recalls the cover of the iconic album released in 1965. The silver galvanic dial matches the polished steel bracelet. It features the official Beatles logo and a date window at 3 o’clock. The case back presents a smoked sapphire crystal that carries the official Beatles logo and the limited edition number engraved. This unique timepiece paying tribute to the legendary Fab Four is limited to 3,000 pieces for India.

Remember, if you want ot own one of these, you will have to walk into one of Ethos Watch Boutiques.

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IWC to sell $121 Swiss replica watches online in UK tie-up

iwc-watches
IWC Schaffhausen Portofino 37 Midsize Automatic watch.

IWC Schaffhausen timepieces costing as much as $121 will go on sale on Yoox Net-a-Porter Group’s websites next week, as the Swiss replica watchmaker tests whether online shoppers might help pull it out of an industry slump.

The Net-a-Porter and Mr. Porter fashion sites will offer models including the Portofino and Portugieser in UK’s most expensive watch collection yet, according to Federico Marchetti, chief executive officer of the online luxury retailer. Switzerland’s Richemont owns IWC as well as a minority stake in UK.

After an initial reluctance due to the high price tags, Swiss replica watchmakers are increasingly dipping into the $34 billion luxury e-commerce market as exports have declined for 15 straight months. This is IWC’s first online foray, catching up with companies such as Hermes, which sells $250 timepieces on its website, and LVMH, which hired an executive from Apple Inc. to lead its digital push. UK expects the alliance may help attract more watch brands to join its sites.

“IWC is the first watch brand that is going to bring the hard luxury replica watches category to the next level,” Marchetti said in a phone interview. The company’s success in selling $250 Valentino handbags and Pomellato jewelry has shown there’s demand for such products, he said. “There’s no resistance on price.”

UK’s watch and jewelry sales are expected to reach 100 million euros by 2020, Marchetti said. The highest priced watches on Mr. Porter’s site so far are brands such as Zenith and Bremont that sell for more than $200.

Reluctant Industry

Another reason why Swiss replica watch brands have been slow to embrace e-commerce is that typically clients want to try on the products. The industry gets less than 2 percent of sales through direct e-commerce sites, estimates Rene Weber, an analyst at Bank Vontobel.

Richemont helped form the Milan-based online retailer by merging its Net-a-Porter unit with Yoox last year. Sales of luxury goods online have increased 77 percent from 2011, according to researcher Euromonitor.

A Deloitte survey in September showed that, for the first time, Swiss watch executives plan to expand more in e-commerce than in other channels such as their own stores. Richemont Chairman Johann Rupert last week said all its brands need to boost online marketing as he overhauled management amid a 43 percent profit decline.

UK reported organic sales growth of 19 percent in the third quarter, with revenue reaching 435.4 million euros.

“Watchmakers are becoming more open to the idea of e-commerce,” UK’s Marchetti said.

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Rare Swiss Replica Watches Prices Counter Industry Woes

vintage-swiss-watches
A Patek reference 1518, one of the company’s rarest makes because of its early-made complications and steel case. This is one of just four known to exist.

As Switzerland’s watch industry goes through the longest slump in decades, there’s one area that’s actually growing: rare vintage timepieces.

A stainless steel Patek Philippe chronograph that’s one of four known to exist will go under the hammer at Phillips, which has built a reputation handling the most rarefied timepieces and estimates the model is worth more than $3 million. The lower-profile firm kicks off the Geneva fall auction season Nov. 12 and expects to sell about 100 million Swiss francs of timepieces this year.

“For the highest-quality vintage 20th century replica watches, the market is very much on the up,” said Aurel Bacs, who will lead the sale. “Other auction houses, or those who have focused on big volume, not-so-great and not-so-rare contemporary watches, they’re probably taking hits exactly in sync and parallel to what we read in the press about the Swiss watch industry.”

Because of their scarcity, vintage Swiss replica watches are protected from a slump in demand that has bedeviled the modern industry, which been churning out between 20 million and 30 million timepieces annually in recent years. Phillips’s narrow focus on only the rarest lots is giving it a leg up over bigger rivals Christie’s and Sotheby’s. With a total estimate of 23.9 million Swiss francs, Phillips’s sale overshadows those of its two larger rivals combined.

‘Not Enemies’

This wouldn’t be the first time 220-year-old Phillips outshines Sotheby’s and Christie’s in the watch world. In 2014, the New York and London-based firm hired Bacs after he spent two decades at the top three auction houses specializing in timepieces. Within two years, Philips displaced its bigger rivals in the Geneva and Hong Kong watch markets. Sotheby’s and Christie’s declined to comment.

“We’re not enemies,” Bacs, 45, said in an interview in his office, located on a small island in the middle of the Rhone river in Geneva. “We just have a different business plan.”

Phillips is making up for volume as it sells more by value. Its sale is comprised of fewer than 200 lots, while Sotheby’s and Christie’s are selling more than 300 pieces each.

The top lot at Christie’s Geneva sale is expected to raise $1.5 million and the most expensive piece at Sotheby’s may go for $410,000.

‘Gentle Decline’

“Contemporary replica watches are selling a touch below from what they would’ve sold 12 months ago,” Bacs also said. “There’s a gentle decline on the pre-owned side for watches of the last five to 15 years of production.”

Phillips has struggled in the past two decades to find its niche amid three changes in ownership. Mercury Group, a Russian investor in luxury businesses, bought it out in 2013.

With a narrower focus, Bacs said Phillips can devote more time searching for rare pieces, meeting with clients and doing research. American fake watch collectors have asked if he’d do auctions in New York, though so far he’s refused because he doesn’t have the volume to justify it.

“We don’t want to sell more watches,” Bacs said. “To be the house of first choice, that’s the ambition.”

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